Always Be Optimizing - Search Engine Optimization Secrets With Meg Casebolt

If SEO feels like a mountain standing between you and your people and you haven’t quite found the energy to start climbing, these strategies are for you.Meg Casebolt walks you through why search engine optimization is the secret to no social media marketing, is about small changes, not huge projects, and is easier than everyone believes.Key TakeawaySearch engine optimization is a journey, not a destination. You need a plan for the long haul that you can sustain.We talk aboutCreating a baseline for your SEOGolden rules of SEOThe SEO Matrix - empathy mapping for searchSEO for podcasts (and blogs and any other content)- transcriptions, headers, and contentHow much is enough SEOMeg’s best SEO adviceHow werewolves and Tinder can get you found in searchLinksTo read the transcript, grab the resources and explore other episodes go to dianemayor.com/183Mentioned in this episode:The 5-Minute Strategist is on hiatus* until September. Don't worry, I'm not leaving you high and dry, there's a playlist of 25 earlier episodes you need to hear again or you can go deep on the mid-year with a difference series playlist. If you're still missing me, come to LinkedIn, or Instagram and say hi, or jump on my email list to stay updated with everything I'm working on during this creative break. Head to https://dianemayor.com/podcast for all the links *hiatus - a gap, pause, or break that's longer than a vacay but shorter than a sabbatical