O-Positiv Co-Founders ON: Being A Leader In Women's Health, Starting A Company with Your Family, Expanding Into Retail & Content Marketing
This week on the pod, we are joined by two special guests - Brianna & Bobby Bitton, founders of O Positiv (@opositiv), a women’s health brand that is on a mission to make effective, fun & 100% natural supplements to address health needs that have been historically overlooked. After dealing with multiple health issues - from PMS to PCOS - Brianna partnered with Bobby to solve a problem that affects 3 out of 4 women in the world, yet is chronically under-addressed by the healthcare industry. Starting with the launch of FLO - an all-natural, hormone-free PMS vitamin - O Positiv is now continuing to help women feel their best through every stage of life by expanding their product offerings. O Positiv’s mission statement is “From your first period to far beyond your last, we're with you every step of the way.” which is reflected in each of the brand’s core values: Empowering women to feel their best Proactive healthcare Powerful ingredients with results Little moments, major outcomes In this episode, we touch base on different pillars across the board: A story behind O Positiv - how a personal struggle led to the creation of a leading women’s wellness brand Building a team around O Positiv & utilizing each other’s unique strengths to grow the business BTS of having a family-owned business - having trust in one another & finding balance Content marketing strategy - how being authentic on social media makes women feel heard & seen Instagram vs. TikTok & how each platform resonates with audience in its own way How establishing a connection with customers early on & letting them be an R&D department directly impacted product expansion Events, brand activations, IRL experiences & why “How To Break Down Taboos” is the main theme connecting it all A personal meaning behind the exclusive retail partnership with Target The power of manifestation, setting goals & consistency behind taking steps towards those goals A deep dive into morning routines - from movement to mindful practices A sneak peek of 2024 plans & continuous product innovation & SO much more! Share the love & let me know your thoughts over on Instagram, @coffeeandagoodvibe | @ayeshasehra EPISODE MENTIONS: To learn more about O Positiv ➟ click HERE Shop O Positiv on Amazon | Select Target Locations Follow O Positiv on Instagram | TikTok CONNECT: YOUTUBE ➟ Watch & subscribe to our channel here ➟ Coffee & A Good Vibe Video Interviews To connect with Ayesha Sehra ➟ click HERE Check out our podcast insta ➟ click HERE To learn about my Branding & PR Agency Grow The Social ➟ click HERE