213. A Strategic Approach to Mini Courses

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad 2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive 3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers   Before I introduce today’s episode, I’ve got an invitation for you.  I’m hosting a special workshop that you simply must attend. It’s called The Profitable Coach Roadmap and it’s one part training session, one part roundtable discussion. In fact, one of the guest speakers is Liz Thogerson, who’s actually my guest on this very episode.   Liz went from earning $17K to $150K in about a year and half and she’s going to take you behind the scenes of exactly how she made that happen. She’ll be joined by two other Hive members who’ve got similar stories and tools to share with you, so I hope you'll join us at the Profitable Coach Roadmap. Plus, if you’ve been thinking about The Hive, this will give you the perfect behind the scenes look at what that program is truly like. Grab your free spot at dallastravers.com/roadmap.   Timestamps & Key Topics[03:55] Liz shares her remarkable revenue growth since implementing the Ripple Effect system[05:23] Liz shares her goals[06:49] Paid programs vs Free lead magnets[10:47] Identifying Liz's core programs and defining the outcomes[14:00] Difference between belief-oriented approach and action-oriented approach[14:40] Defining an action-oriented approach for Liz and her clients[16:00] Brainstorming potential mini-course topics[21:15] A key strategy for client success[22:05] A marketing strategy to promote the mini-courses[23:55] Strategies to ensure a seamless transition from mini-courses to higher-tier programs[32:50] Refining checkout process, emails and nurture strategies[38:10] Benefits of segmenting your audience[45:55] Action steps and a timeline for Liz  CONNECT WITH LIZ:INSTAGRAM: @rise.styling WEBSITE: www.risestyling.com   Want to see the courses Liz created? Makeup Shake Up Buy a Better Bra