203. Give Your Coaching Offers a Tune-Up

Today's guest is Amy Behimer who helps people with autoimmune disease take control of their health so they can feel better today and worry less about tomorrow. Amy is such an incredible example of a coach who always strives to center her clients. And over the last little while she's been tweaking her offers and her pricing in order to discover what will serve her audience the best while still feeding her business. So, Amy came into our session with a pretty clear idea about the changes she wanted to make to bring back a course and restructure her membership. And the two of us just put our heads together to help her feel confident about the changes she wants to put in place. Amy realized a couple of things about her audience: A course with a beginning, a middle and an end is the perfect foundation her clients need to then grow and move forward in a less structured way. A membership with a one time fee is the best container to help folks move forward with enough support yet no pressure. So, absorbing her course into her membership made perfect sense for Amy. Now, whether you're still working with 1:1 clients or you've got all sorts of offerings, what I invite you to plug into is how we both centered the client as we determined the best changes Amy could make in her business. So, as you listen along, please ask yourself, when I center my client, what if any changes should I make to the structure of my business? Key Takeaways Client-Centered Evolution: Amy's journey reflects the importance of adapting offerings based on client needs and feedback. Integration of Programs: Integrating the Autoimmune Academy into the membership program provides structure and enhances client experience. Continuous Improvement: Embracing a mindset of continuous improvement fosters excellence and client satisfaction. Infrastructure for Growth: Establishing infrastructure for scalability and ongoing improvement supports long-term success. 1-on-1 Connection: Prioritize establishing a personal connection with potential clients through pre-enrollment calls to understand their needs better. Longer Payment Plans: Consider offering longer payment plans to increase business profitability and attract more clients, but be mindful of potential defaults. Timestamps & Key Topics [02:15] Introduction and Discussion on Amy's Journey [05:22] Challenges Amy is Facing [11:48] Benefits of being client-centered [12:18] Dallas and Amy discuss restructuring Amy's offerings [18:00] Amy and Dallas discuss payment structure and important of centering the client [22:45] Dallas reflects on significance of continuous improvement in Amy's business model [27:00] Amy's concerns about meeting client expectations [29:35] Importance of 1-on-1 connection with clients before they join the program [31:03] Dallas shares insights on handling payment plans and maintaining integrity [34:46] Longer payment plans and their impact on business profitability [40:51] How branding and naming a program affects communication with potential clients CONNECT WITH AMY: INSTAGRAM: @amybehimercoaching WEBSITE: amybehimercoaching.com CONNECT WITH ME: INSTAGRAM: @dallastravers