163. A Marketing Plan for Folks Who Hate Marketing

Welcome to Coaches on a Mission.  I’m your host, Dallas Travers. If you enjoy this show, please take 30 seconds to follow, rate, and review it.  That’s the best way to show your support because it helps us get this podcast in front of more people. My guest today is Sophee Payne who just might love coaching as much as I do. But Sophee doesn’t share my love of marketing and came to the episode fully committed to spending the least amount of time and effort on the marketing strategies with the highest ROI.   Sophee helps driven people to go for the dream career they really want without letting fear, overwhelm, or uncertainty hold them back any longer. And she isn’t interested in spending her day on social media.  And though that may sound like a sophisticated form of resistance, for Sophee… this decision came with a ton of intention.  So, the two of us crafted a plan so Sophee could expand her business with simplicity and ease.  Here’s what we came up with:  Step 1: Give yourself permission to spend your marketing time the way you want to.  It’s your business, after all.   Step 2: Before you choose a marketing plan, decide how you want to feel as you market your business.   Step 3: Let that feeling lead the way. Identify the actions that align with the way you want to feel. Step 4: If you do decide to walk a different marketing path, decide consciously what you’ll do instead of things like social media marketing.   I had so much fun talking with Sophee during our recording and I hope you have fun listening.  TIMESTAMPS 02:43 Sophee describes her experience in The Hive 03:50 Sophee shares what she wants to accomplish through this conversation 04:47 Sophee shares where she feels drained in her business 07:39 Dallas summarizes Sophee’s goals with her business 09:00 Sophee shares her business goals for the year ahead 14:00 Dallas summarizes what Sophee needs to have in place so that her business can move forward in September 14:30 Sophee and Dallas discuss what, if any, marketing needs to happen by her course launch 17:50 Dallas asks Sophee how effective the current marketing strategies have been to build her email list 18:35 Sophee discusses how she is currently building her email list 21:15 Dallas shares the benefits of social media marketing 21:55 Dallas discusses that if not going to use social media for marketing, need to identify what other type of marketing plan going to use 22:30 Dallas discusses lead magnet swaps for a list building strategy as well as its benefits 24:25 Sophee shares her reaction to lead magnet swaps as a list building strategy 25:48 Dallas summarizes Sophee’s marketing plan thus far 27:10 Dallas and Sophee discuss publishing her email content on LinkedIn to attract clients 30:55 Dallas summarizes how clients normally find Sophee for career counseling 31:10 Dallas and Sophee discuss the 4 marketing strategies they identified that excite Sophee 32:44 Dallas and Sophee discuss how as coaches need to be careful of always trying to uncover flaws or issues 34:00 Dallas shares what lights her up right now in this season of The Hive 35:03 Dallas re-summarizes the goal of this conversation was to develop an energizing clean marketing plan that was sustainable 36:20 Dallas discusses the main takeaway from this conversation for her listeners CONNECT WITH SOPHEE: LINKEDIN: https://www.linkedin.com//in/sopheepayne/  INSTAGRAM: https://www.instagram.com/sopheepaynecareercoaching/  CONNECT WITH ME: INSTAGRAM: https://instagram.com/dallastraversbizmentor/