157. Are You Brave Enough To Own Your Niche?

One thing I say often is that you cannot build a business with free stuff you find on the internet.  That includes this podcast - even though every episode is rich with insight and tangible actions… it’s not the same as following a structured, proven, values-aligned path that leaves out all the guesswork.  Which is why I’d love to invite you to apply to join The Hive. This is a year long mentorship program designed to give you the step by step tools and actions you need to really do this coaching thing. You can apply to join the hive and book a 1:1 call with me directly at dallastravers.com/apply. Now… let me introduce you to today’s guest.  Her name is Trudi Remer and the work she is up to is so very important.  Trudi helps folks feel their big feelings so they can finally answer the question, “what’s next for me?”. Trudi is so skilled at holding space for people in grief. Yet, she’s also seen that most folks… they don't want to talk about grief.  Grief is taboo in American culture, so Trudi has struggled to find the right marketing message to draw people in.  Yet Trudi knows that a huge part of her mission is to normalize grief… to bring it into the light.   And I think Trudi gave herself permission to do just that by the end of our conversation today.  Now, put your coaching ears on as you listen because you’re going to notice how resistance came up for Trudi and worked to distract her from her mission.  We had a real breakthrough moment during this recording and I hope it inspires you to be a little more brave about your niche and how you share your mission.  TIMESTAMPS 4:23 Trudi kicks things off by stating she got “stuck” on her first Client Surge experience and wants this time to be a successful Client Surge 5:00 Dallas shares details about Trudi’s first Client Surge experience 6:13 Dallas asks Trudi to identify 1-3 key elements that she needs in order to be set up for success 6:40 Trudi discusses the 2 key elements: Needs better definition of the messaging and better followthrough with potential Referral Ambassadors even if feels rejected 9:05 Trudi requests to work on messaging to herself not message to others 10:10 Dallas explains the three tracks the Client Surge process follows 10:58 Dallas asks Trudi what message she needs for herself in order to develop a message to attract potential clients 18:05 Dallas summarizes what Trudi needs to do this round of Client Surge even if it makes her uncomfortable 20:13 Trudi asks Dallas “How do I focus on people who are not in need of a counselor but in need of a coach?” 23:00 Dallas summarizes Trudi’s Dream Client Power Statement 23:42 Dallas suggests wording improvements for requests to Referral Ambassadors to avoid a rejection response 25:20 Dallas suggests sending verbiage to Referral Ambassadors to use when looking for referrals 26:32 Trudi summarizes the action steps from their discussion 29:55 Dallas and Trudi discuss other ways to ensure Trudi has a successful Client Surge 33:20 Dallas summarizes the follow-up steps she will have with Trudi during this Client Surge CONNECT WITH TRUDI: WEBSITE: www.adventureafter.com CONNECT WITH ME: INSTAGRAM: https://.instagram.com/dallastraversbizmentor/  FREE QUIZ: https://dallastravers.com/quiz