110. Clarify Your Core Message + Make Marketing Simpler

If you know you have a big mission as a coach, you’re going to love today’s episode.  My guest today is Jennifer Apple. Jennifer has a super big mission which is to give women and non-binary artists a community where they can build a sustainable & thriving career in the arts. And Jennifer has a lot of strong beliefs about what’s broken in her industry, about the kind of support that’s missing for artists, and she’s committed to doing something about it.  Her beliefs are so clear and strong and she’s got the experience to back them up.  So, we just needed to talk through how to infuse those core beliefs into a cohesive message that helps her dream clients KNOW that her program is THE program for them.  I am guessing you can relate to that gap we’ve all felt between the passion we hold in our hearts and the words we need to put on the page in order to communicate that passion.  If so, this conversation will help you. So let ‘s get going.  SHOWNOTES: Check out Tamika Auwai and her content pillars at @orishacreative on Instagram CONNECT WITH JENNIFER: WEBSITE: https://www.empoweredartistcollective.com  INSTAGRAM: http://instagram.com/EmpoweredArtistCollective CONNECT WITH ME: INSTAGRAM:  http://instagram.com/dallastraversbizmentor FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz