Security Marketing? Every Product Needs a Story!

Guest: Kelly Anderson, Head of Product Marketing, User Protection Services @ Google Cloud Topics: What is marketing, really? Why is it sometimes reviled by the technologists? What makes a great marketer in cloud security? What’s different about cloud security marketing, as opposed to regular old on-premise security marketing? Is there still FUD in the cloud? Which things are the easiest or hardest to do in Google Cloud Security marketing? How do you talk about products so they stand out from the noise? How’s Google Cloud marketing helping our users stay ahead of the adversaries? Resources: Security insights that help customers stay up to date Customer case studies on our security products Quarterly Google Cloud Security Talks  Cloud security webinars on BrightTALK and Cloud OnAir  Identity and security blogs on the Google Cloud blog