People, Planet, and Profit... And the youth shall lead us to a triple bottom line.
Guided by the principles of people, planet, profit, and empathy, Kehkashan Basu and Steve Petterson are among the new generation of leaders trying to impact our future through better sustainable practices and investments. Whether its by organizing activities in over 26 countries that have led to the planting tens of thousands of trees, thousands of mangroves, solar installations, as the 21-year old Basu has with her Green Hope foundation or by rethinking the rules of investment by including social and environmental triggers that reduce the cost of loans and choosing investments on the basis of social impact vs profit as Petterson, founder of the National Social Value Fund does... These two youths are not only leading, but perhaps forging a new way in business and advocasy.