Ray Alba shares story about shaping the narratives of today’s biggest Hip Hop artists

Ray grew up in Palmdale, CA and promised himself he would get out as soon as he could. Music filed his house as a child, the only mixed kid in his family as he grew up music became his solace when he’d feel like the outsider of his family. Listening to the local hip hop stations at the peak of west coast hip hop, Ray aspired to work in radio; and his blue collar parents supported his dreams. The first person in his family to go to college, Ray attended USC. Although high school was...