Alejandro Rodriguez shares story about turning a graphic design job into his own fashion brand

Alejandro Rodriguez, founder and creative director of BTFL, who has lived a life that would make most fashion heads envious. Born and raised in LA, the son of an entrepreneur who worked his way from washer to owner. Alejandro grew up watching people running their own businesses, but he wasn’t necessarily interested in the family business. Baseball and fashion always held his attention, until he quit the sport to study art at his mother’s encouragement. That encouragement to express himse...