HR Data stories: Leigh Lafever-Ayer, Enterprise Rent-a-car

Leigh tells us about the closed talent system at Enterprise – 99% of promotions are from within the organisation – and explains that this means that the company needs to know a lot about its talent. The HR team ‘use the data to tell a story’ about why people are attracted to work at the company, and where they’ve come from, while being transparent about the collection and use of data in the organisation: ‘It’s about knowing what we’re doing, and what’s important to the business. It’s about telling people why the data is important, and what that means to the business.’