The Key to Building Customer Loyalty
Chew on This - Digestable DTC Content - Ein Podcast von Chew on This
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đ° Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history đ https://tmrwbrand.getrecharge.com/ đ Recharge - The subscription management platform that powers the growth and retention strategies of more than 20000 brands. Learn How Recharge Can Help Automate Recurring Payments & Billing for Your Ecomm Business đ https://hubs.ly/Q02Hf0GN0 đ¶ Maev - Raw dog food for wellness đ https://www.meetmaev.com/ This episode of Tomorrow Brand features Katie Spies, Founder and CEO of of Maev, and Michael Campi, SVP Marketing at Maev, who discuss their journey in building the successful direct-to-consumer pet food brand. They highlight the challenges of competing against established brands, the importance of customer feedback and loyalty, and the strategies they have implemented to build a unique and distinctive brand of tomorrow. đ¶ Katie Spies started Maev after personally experiencing the difficulty of finding healthy and convenient food for her dog. đ» Maev leverages the power of digital channels to connect directly with customers and gain valuable feedback. đ€ Building a strong brand book to align the entire team around a shared vision and values is crucial. đ Maevâs focus on delivering what they promise and providing exceptional customer service has driven high loyalty and referral rates. đ§ Michael Campi encourages brands to âadd butterâ â to be bold and unique in their approach to stand out in a crowded market. 0:00 - Intro â1:34 - Inspiration behind Maev â4:33 - Low transparency and quality in processed pet food â10:25 - Competing against larger brands in the pet food market â12:12 - Direct consumer feedback to shape product development â17:31 - Building customer loyalty through subscription models â20:30 - Meeting consumer needs in a non-intimidating way â23:08 - Retaining subscribers in a competitive market â25:21 - Continuous improvement in business practices â25:43 - Misconceptions about the company's mission and challenges faced â27:01 - Sourcing high-quality, human-grade ingredients â30:17 - Delivering on promises â31:08 - Understanding customer needs and adapting to market changes â39:14 - Customer service and community engagement for success â45:12 - Be skeptical of conventional advice when building a business â48:36 - Distinguishing the brand from competitors in the pet food industry Follow us: Ron Shah - https://x.com/obviceo Katie Spies -   / katie-spies  Michael Campi -   / michaelcampi  Recharge - https://x.com/RechargePayment