Extra Time: Legal and commercial insights into sponsorship agreements

Welcome to "Extra Time," the podcast that takes you beyond the final whistle, where we interview leading figures and decision-makers shaping the business of sport. In each episode, we sit down with our guests to learn about the strategies, passions, and stories that drive the business of the sports we love.  In this episode, we explore key details when drafting sponsorship agreements in sport. Anna Sowerby, Associate in our commercial team, sat down with Sally Moore, Global Sponsorship lead at Sage, and Robert Powell, Senior Legal Counsel at the International Tennis Federation to share their industry insights.  The discussion looks at a range of topics relating to sponsorship contracts such as identifying the right sponsorship opportunity and some of the key considerations as a potential sponsor, the importance of strategy and communication with stakeholders, negotiation, and learning how to remain flexible – particularly when entering into a multi-year sponsorship deal with a partnering organisation.