Episode 316 - Richard Pay, Uniform & Melissa Knight, Chaos - Rebranding Chaos

Chaos Group is no more; long live Chaos! In this week’s podcast, Richard Pay from design agency Uniform and Chaos’ own Melissa Knight talk us through the year-long process of reinvigorating the computer graphics company’s presence to reflect the increasing diversity of its products and customers.  Rich explains why a brand is far more than just a logo, and how Uniform has united Chaos’ previously fragmented elements into a more cohesive and colorful whole. Melissa also talks about the advantages of simply being called Chaos, the huge amount of work that went into the rebrand—and reveals a planetary secret hidden in the new logo.