Like the show? Send us a text message on what you liked.If you have read any books on pricing, the title that stands above the rest is Hermann Simon's Confessions of The Pricing Man.However, suppose you are looking for a book that includes nearly every pricing tactic ever used in business. In that case, I'd start with Handbook on the Psychology of Pricing by Dr. Markus Husemann-Kopetzky. The subtitle is 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager ...