S1.E5. Ruud Janssen. Designing Events To Inspire Behavior Change.
Catching the Next Wave - Ein Podcast von Aga Szóstek, Łukasz Szóstek
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What are events? What are they for? How much time do you invest in designing them comparing to the time they last? Does it make sense to spend 1% of that time to strategise what change you hope to inspire Ruud Janssen, the co-author of the “Event Design Handbook", talks about behaviour change, the event design process and living in the moment.
