S10.E8. Mat Deurden. How to Become a Transformer?

Have you ever thought about whether for an experience to be memorable does it have to always be extraordinary or is ordinary also an option? This is one of the rabbit holes we visit together with our guest Mat Deurden, an Associate Professor of Experience Design and Management in the Marriott School of Business at Brigham Young University. We unpack a transformative process as tripping over the truth you never realized. We discuss the difference between a transformation that is a small “t” versus capital “T” transformation, dig into the role of storytelling in the process of transformation, and much more.