Dr. Americus Reed II - Identity, Branding, Marketing and More!

Dr. Americus Reed II, the Hip Hop Prof. He’s the Whitney M. Young Jr., Professor of Marketing at the Wharton School, University of Pennsylvania, where he has served on faculty since 2000. He is the go-to expert when it comes to the intricacies of marketing, branding, and identity. In this interview, he shares how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior, but from a social psychology point of view. F...