The Art of Selling Content to Execs
Cashing In On Content Marketing - Ein Podcast von Fractl
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Having great content ideas is one thing. Getting approval and making them happen is a totally different story -- especially at big companies. Jacque Urick, leader of the 2019 Search Awards Best In-House SEO Team, explains how she's promoted camaraderie among the content/SEO teams and worked to get buy-in for her strategies from execs.
