The Secret to Selling More? Hint: It’s Not Selling Features

James Swanwick gives us an easy-to-understand primer on a fundamental characteristic of great marketing: a focus on the benefits the product or service will give the customer. Key takeaways: - People buy things to solve problems for them - Focusing marketing on your product’s features, not their benefits, will lose business - Audit your ad copy to maximize focus on these benefits Full show notes at https://capitalism.com/category/freedom-fast-lane-podcast/