The 4 Lessons Ryan Deiss Learned About Branding

Ryan Deiss offers an analogy for reframing your ideas about branding. Start by thinking of your customer as a vault. It’s like in Gary Vaynerchuk’s book “Jab, Jab, Jab, Right Hook,” entrepreneurs must deposit, deposit, deposit, then withdraw. This is how you develop a brand. It’s not your logo. It’s not your color scheme. Your branding is anything that makes a deposit in your customer’s relational equity vault. Learn more at FreedomFastLane.com/blog