Tero Isokauppila: Amazon's #1 Coffee Seller Shares His Secrets

Tero Isokauppila shares his journey going from $1 million to over $50 million in revenue with Four Sigmatic. He talks about bootstrapping the company, working for 2.5 years without taking a salary, and the key strategies that helped him grow.   Tero gives advice on building the first 100 raving fans, focusing on product-market fit early on, preparing for retail expansion, and more.   To join us at the next CapCon visit:   http://www.Capitalism.com/CapCon   To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:   http://www.Capitalism.com/Million   Resources mentioned in this episode: Four Sigmatic: https://www.foursigmatic.com/   Blue Ocean Strategy book: https://www.blueoceanstrategy.com/books/blue-ocean-strategy-2/   Rep Lo: https://www.replo.app/   Timestamps:   (2:00) - How Tero Made His Money   (6:14) - Sharing Revenue With Early Employees   (8:29) - The Tim Ferriss Effect   (15:00) - Scaling Four Sigmatic   (19:30) - Tero’s New Venture   (21:15 )- The Blue Ocean Strategy   (27:00) - How Tero Would Launch In 2024   (33:00) - Getting 100 True Fans   (43:00) - Standing Against Something   (53:00) - The Power Of Saying No