How One Video Ad Can Change Your Business Overnight w/ Will Clarke

Will Clarke of Poo~Pourri - a company making essential oil sprays to neutralize bathroom odors - gave the best speech you may ever hear about taking a dump... and how 1 video can lead to millions of sales. Key takeaways: Hire a team of people who are great at lots of things Rely on empathy in your messaging, and Aim for excellence, not mediocrity Full shownotes at https://capitalism.com/category/freedom-fast-lane-podcast/