How Kevin Lavelle Used Influencers, Shopify, and Cold Advertising To Pass 8-Figures | #BrandBuilderPodcast

When starting your own product business, it’s easy to tackle a million and one problems at a time. Starting on the simplest problems first sets you on a much better path. In this episode, Kevin Lavelle, founder of Mizzen+Main, shares how he made “the best damn dress shirt for men” that’s now worn by men across 50 states. We uncover how Kevin built credibility through a crowded market, boosting immunity through making mistakes, and the risks of scaling too early.