Finding The 5% of Customers Who Will Increase Your Revenue By 90% w/ Steven Black #BrandBuilderPodcast

If you don’t brand yourself, your customers will brand you. Max Kerwick talks to Steven Black about social listening, a great tool to begin or improve your ongoing market research processes. Tune in for some serious advice: your social media channels are not secondary sales channels, engage with your customers! The importance of customer retention, abandoned cart sequences and stop apologizing for being in business.