Improving Your "I Help Statement" To Stand Out In Any Industry - EP 67

The “I help statement” has become a buzz phrase in the online business industry. It’s meant to be a short statement that quickly and clearly defines what you do in your niche. In today’s podcast, we talk about how an “I help statement” should also help you stand out in your industry, and make your business memorable to your customers. After all, if your customers don’t remember you, your I help statement isn’t doing you much good! You want your statement to identify you, your business, and your niche, but you also want it to differentiate you and help your customers remember you for the services you offer. Marketing is an exercise in memorization. If your “I help statement” is memorable, your customers will come back to do business with you over and over again. Dive into today’s episode to learn how to improve your I help statement as an online entrepreneur or freelancer, VA, or OBM so when customers think of your industry, your business is the first one they think of contacting. In Today’s episode you will learn: What is an “I help statement” and the elements of one that will differentiate your business in your industry Why you need an “I help statement” How to make your statement memorable to your customers Why your statement needs to invite customers into a story and why the element of transformation is key to your statement Where and how to use your statement When variations of your statement should be used and why How and where to use your statement more powerfully on social media Resources From Today's Show: Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus