The end of alcohol!? - David Orren says you can have all of the benefits of ethanol without ethanol

A synthethic replacement for ethanol that has all of the benefits but none of the drawbacks seems like science fiction but David Orren from GABA Labs thinks they have cracked the code.David is the MD and co-founder of GABA Labs, a potentially revolutionary start up that is aiming to produce a range of replacements for ethanol. These scientifically researched, but yet to be approved, ingredients could stimulate the same neuro-receptors in our brains as ethanol. According to David and his partner Prof. David Nutt, they could do it more accurately and they would be self limiting so over indulging would be impossible. But does the science stack up? How does it get FDA approval? And what sort of business model do you use when trying to disrupt one of humanities oldest industries?The fantastic Susan Boyle co-hosts this episode as Foxy is on a well deserved holiday.Support the showFor more high-lights and low-downs follow @BizBevPod on Twitter or LinkedInBusiness of Beverages is self-funded and hosted/ edited/produced by Will Keating.Pádraig Fox co-hosts in a strictly personal capacity.All opinions are those of the person expressing them at all times. We're not sponsored but we would appreciate it if you could click the link above to support the show.

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Subscribe to the Mailing List for UpdatesSign Up Here!This is a podcast for curious and creative people working in the global beverage industry: from makers to marketers, from brewers to bartenders, from distillers to drinkers. Each episode brings you insights that are relevant to everyone in the beverage industry who wants to build their knowledge about the people, products and plans behind the liquids we love. Host Will Keating and Co-host Pádraig Fox bring all their experience, wit and charm to interviews with guests who are a mix of true subject matter experts, cutting edge innovators and living legends. You can directly support the work we do here: https://www.buzzsprout.com/1721337/supportFor more insights follow us on Twitter or Instagram Or on LinkedIn.Business of Beverages is hosted, edited and independently produced by Will Keating. Pádraig Fox co-hosts in a purely independent capacity.  All studio recording is carried out at Hellfire Studio. All music is courtesy of Roundstone and  ©.