Google Analytics 101

Google Analytics (GA) is one of the most powerful tools you can connect to your website, and the best news, it's free. Explore what Google Analytics is, why you need it, and how to understand the basics of it. Key learning outcomes:· Understand how to access your GA data· Be able to navigate the portal and know where to go to access information· Know the important metrics to look for and where to find them· Have identified information on your website audience· Know how long visitors are spending on your site· Understand whether your visitors are finding your from a desktop or a mobile device (and why that's important)· How to simplify the reports even more using free software