Tom Keogh from Keogh’s Crisps shares the interesting story behind the award-winning crisp brand
Business Matters with Karl Fitzpatrick - Ein Podcast von Karl Fitzpatrick - Samstags
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Tom Keogh from Keogh’s Crisps joins Karl Fitzpatrick to explain how a ban on importing uncooked potatoes to the US resulted in the creation of an award-winning crisp brand, the unique positioning strategy which helped the brand to gain traction in a crowded space and its successful export business. Hosted on Acast. See acast.com/privacy for more information.
