Sean Higgins from Future Proof Insights on how it uses neuroscience to help the promotion of brands
Business Matters with Karl Fitzpatrick - Ein Podcast von Karl Fitzpatrick - Samstags
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Sean Higgins from Future Proof Insights joins Karl Fitzpatrick to discuss how the business uses neuroscience to determine consumers’ reaction to brands, how neuroscience often provides a more accurate representation of brand perception and why sustainability is not influencing consumer purchasing decisions. Hosted on Acast. See acast.com/privacy for more information.