Joanne Sweeney reveals why her digital marketing book was endorsed by a former White House advisor

Joanne Sweeney, author of Public Sector Marketing Pro joins Karl Fitzpatrick to explain why she pursued the public sector niche for her digital marketing services, how her book was endorsed by a former advisor under the Obama administration and how the Irish public sector compares to its international peers from a communications perspective. Hosted on Acast. See acast.com/privacy for more information.