The Power of Short-Form Video with Ralph Burns at Tier 11
On today’s episode, we’re joined by Ralph Burns. Ralph is the founder and CEO of Tier 11 and the host of Perpetual Traffic, a podcast about acquiring leads and sales for your business through paid traffic.
We talk about:
- Ralph’s background and how he got started.
- The value of short-form video vs. paid media.
- When does a short-form video become long-form?
- Some powerful formulas used in video marketing.
- How to use the call-to-action in short-form videos.
- Ralph’s advice for people getting started with short-form video content.
- The most effective way to produce short-form videos.
- How to use audio in short-form videos.
Learn more about Ralph’s company, Tier 11, and how they’re using short-form video to grow businesses of all kinds.
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