The Evolution of Online Marketing for Consumer Packaged Goods Brands with Cristina Marinucci and Ana Golubovic
On today’s episode, we’re joined by Cristina Marinucci and Ana Golubovic. Cristina is the Global Head of Shopper - Sr. Director, Insights & Analytics at Mondelēz International, a multinational confectionery, food and beverage company. Ana is a designer at EyeSee, a full-service agency that works with consumer packaged goods brands, media, tech and healthcare companies.
We talk about:
- Some of the main issues consumer packaged goods companies (CPGs) are currently facing when it comes to online marketing.
- Meta tools available to companies to help address these issues.
- Mondelēz’s marketing approach across different channels.
- How Meta platforms help customers comfortably purchase online.
- The importance of trust and authenticity online.
- How EyeSee and Mondelēz use data insights to inform their future strategies.
- Trends that could dominate the future online market.
#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
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