Growth - The Growing Impact of Short-Form Video with Cassidy Lavin and Alex Watt
On today’s episode, we’re joined by Cassidy Lavin, SVP of Innovation at Smule, Inc., and Alex Watt, Strategic Partner Manager for Developer Partnerships here at Meta. They’re here to talk about how businesses like Smule are seeing growth from investments in video and how new Meta products can make this easier.
We talk about:
- How the rise of short-form video is impacting different industries.
- The importance of audio in short-form video compared to traditional video content.
- General best practices for short-form video content.
- Weighing up the challenges of the cost of producing video against wanting to be relevant and authentic.
- Some new Meta tools to help developers and content creators.
- What big things are coming next in the video space?
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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