Growth - How Performance Marketers Are Adjusting to a Privacy-Focused Future
This episode of the Meta Business, Innovation and Technology Podcast gives a wide-angle perspective of changes that the iOS 14.5 update accelerated in marketing and how marketers focused on driving performance are adapting quickly to constant industry changes. Meg Youngblood and Arian Ashworth, Client Partners, have a wide-ranging discussion with Nandita Rao, Business Engineer.
In particular, Meg notes that advertisers are no longer able to optimize minute-to-minute performance. Instead, marketers that are thriving in a signal-loss ecosystem are beginning to look more closely at incrementality and the impact channels are making on a business as a whole. Arian Ashworth adds that part of that impact will be made through design-driven creative assets that are rapidly deployed and measured.
Nandita reminds companies that the iOS update is fairly technical. Having at least one tech resource involved in the new privacy-aware marketing that develops as a result (a type of marketing that will involve greater creative investment and differentiation), will ensure that opportunities don’t get missed.
After you listen, connect with Meg, Arian, and Nandita on LinkedIn. To learn more about the iOS 14 update, visit the article in our Help Center.