From Influencer Marketing to Creator Management: Maximizing the Value of Creators with Brandon Brown at GRIN
On today’s episode, we’re joined by Brandon Brown. Brandon is the CEO and Co-Founder of GRIN, Inc, the pioneer behind the world’s first Creator Management platform. Brandon is here to talk about the key role of creators in driving engagement and providing valuable content to their communities, and what that means for advertisers.
We discuss:
- Brandon’s background and his journey to GRIN.
- The difference between influencers and creators.
- How brands can take advantage of creator management if they’re new to it.
- Switching from TV advertising to a more influencer-driven approach.
- Getting started with influencer marketing without large financial risk.
- Some general best practices around influencer marketing.
- The risks of associating your brand with a separate individual, and how to mitigate them.
- How the creative space looks set to evolve in general.
- Brandon’s biggest lesson when it comes to working with creators.
Learn more about GRIN and their work here.
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