AI and the Future of Performance with Matt Steiner

Today’s episode features  Matt Steiner, VP of Monetization Infrastructure, Ranking and AI Foundations at Meta. Matt discusses the impact of AI on performance marketing, how it works with Meta’s tools and what the future holds.

 

Matt talks about:

 

- Meta’s history of using AI and some recent changes.

- Meta’s foundational AI infrastructure and technology.

- Understanding Meta’s AI models and how they help marketers.

- AI modeling and AI-powered ad experiences.

- The power of Meta’s Advantage+.

- Meta’s commitment to using AI ethically.

- Exciting new Meta AI features on the horizon.

 

Resources mentioned:

About Advantage+ shopping campaigns

 

 

#innovation #technology #genz #metaverse  #socialmedia #socialmediamarketing

 

Om Podcasten

Meta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today. Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities? The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies. On the show we cover 3 primary content tracks: Growth - Learn how businesses can leverage Meta technologies to grow. Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions. Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact. Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.