How do you save a brand in crisis?

Business Daily - Ein Podcast von BBC World Service

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We look at how to rescue brands on the brink. We hear inspired sloganeering and learn about the audacious marketing that have helped companies – even towns and cities – to turn their reputations around.If you would like to get in touch with the show, please email: [email protected]/presenter: David Reid(Photo: A businessman covers his eyes and extends his arm to prevent a series of heavy walls from falling on him. Credit: Getty Images)

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