Getting to Know the ‘Reimagined’ Consumer
The pandemic compelled consumers worldwide to drastically shift their views on what’s important, particularly with the businesses they patronize and the products they use. The majority of consumers are rethinking not only their purchasing habits but also what they prioritize in life, a recent Accenture survey of more than 25,000 consumers in 22 countries showed. How can companies contend with these shifting priorities and turn consumer uncertainty into consumer growth? In this episode, we’ll speak with Kevin Quiring, Managing Director and North America Customer Sales and Service Lead, Accenture Strategy; and Nevine El-Warraky, Managing Director, Accenture Interactive. We’ll also hear candid interviews from consumers about their recent experiences and shifting expectations.