Flipping the Script on Deepfake Technologies

An executive at an energy firm based in Britain receives a call from his boss, asking him to transfer 220,000 euros to a Hungarian vendor. He transfers the money, only to find out later that it wasn’t his actual boss who called him. It was a sophisticated fake of his boss’s real voice. You may have heard of “deepfakes” in the media by now. But what about the underlying technologies that power them, called GANs (Generative Adversarial Networks)? While most people probably associate deepfakes with scams or viral social media videos, there’s enormous potential for using GAN technology in legitimate business applications — from product design, to synthetic data, to art and content creation. But these new technologies also present an abundance of ethical, privacy and security problems. In this episode, we’ll speak with Edy Liongosari, Chief Research Scientist at Accenture Labs; Cristóbal Valenzuela, Co-Founder and C.E.O. at Runway; and David Danks, Professor of Data Science and Philosophy at the University of California, San Diego.

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The modern business landscape is constantly evolving, presenting unprecedented challenges for leaders. The Built for Change podcast, hosted by journalist Elise Hu and technologist Josh Klein, explores these challenges and how leaders can adapt to thrive in this environment. Through insightful conversations with industry thought leaders, the podcast explores innovative approaches to meeting customer needs, the relationship between employee well-being and company success, and the role of technology and sustainability in driving business transformation. Whether you're a business leader seeking to stay ahead of the curve or simply interested in the latest developments in the world of business, Built for Change offers valuable insights and actionable advice. Subscribe to the podcast today and join the conversation on how to thrive in an ever-changing business landscape.