Jon Darby talks The Sin Gusano Project

Racheal catches up with Jon (who was dialling in on Mexican Wi-Fi, so please excuse the slightly dodgy audio) to talk about how he turned a passion for Mezcal into the first pop-up Mezcal bar in London. We chat about turning that initial pop-up into a fully-fledged subscription service, what it means to be successful and how the Sin Gusano Project is giving back to the people producing Mezcal. This one is also a really good lesson for anyone who wants to learn more about about this fascinating spirit!

Om Podcasten

The show about startups in the drinks world, the founders that are building them and the tipples that inspired them along the way. Hosted by Racheal Vaughan Jones who has spent over 10 years in-house at some of the world's leading brands and now works with some of the most exciting startups in the drinks space. Each episode, we imbibe with the founder of a drinks startup and get under the skin of their journey so far, toasting successes and drowning disasters. Join us as we explore different categories, from tequila to kombucha via hard seltzers and wine in a can.