#199 Brand Affinity: Why Your Employees Need to Love Your Strategy

Employees won’t advocate for what they don’t understand—or feel. Too many companies mistake “brand awareness” or internal campaigns for advocacy. But without emotional connection to your strategy—without brand affinity—you’ll never build a true culture of alignment, ownership, and advocacy. Today, we’re talking about a game-changing concept for CEOs and founders who are ambitious, who can achieve their vision, but whose company sometimes feels more like a loose collection of teams than a single, aligned force. Find the show notes for this episode here: https://www.modernemployerbrand.com/podcast199 Get my book to learn a LOT about story-driven branding here: https://www.storydrivenemployerbranding.com Subscribe to this podcast and please, if you loved my podcast, rate it and share the love to others who you believe will love it, too! Lots of love Susanna