#190 11 Steps to Matching Minds with Mission (Magnetic Employer Branding Method™)

What if your employer brand wasn’t just seen… but deeply felt? In this episode of the Story-Driven Business Podcast, I (Susanna Rantanen, the world’s leading modern employer branding expert) reveal the 11 powerful steps to building an employer brand so aligned with your business mission, it becomes magnetic. Using the Magnetic Employer Branding Method™, I'll guide you through how to: Transform your current culture into a Strategic Company Culture Make your people your loudest brand advocates without begging for reviews Craft a Work-to-Life Promise™ that top talent feels in their bones Win sustainable attention and convert it into long-term talent affinity If your employer brand still relies on campaigns, perks, or empty values — you’re not just behind. You’re invisible. 🎧 Tap play to future-proof your brand. 📕 Grab the book: storydrivenemployerbranding.com