[435] What’s the difference between marketing a product and a service?

What’s the difference between marketing a product and a service?  In this podcast episode, I explain why there’s NO difference between selling a product and a service. A And I explain why the belief that there IS a difference can actually hold you back as a product-based business. But this episode isn’t just for product-based business owners. It’s packed full of marketing tips for both product and service-based businesses, including the THREE things you must be able to do to sell a product/service successfully (hint: many small business owners aren’t doing any of them). PLUS why generating desire in your customers/clients is crucial – regardless of whether you sell a product or a service. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}   Podcast shownotes   About my 2021 Social media Diary & Planner (02:45) About this podcast episode and why you should listen (05:30) Why there’s no difference in marketing a product or service-based business (08:48) The three things that have to happen if you want to sell your product or service (09:16) Why there’s always emotion involved in any buying decision (10:50) How to create emotional content about a boring product or service (11:30) How to think about your product emotionally (12:57) How to think about your service emotionally (17:10) Why you have to dig deep into the feeling a product or service creates (19:11) Why desire is really important and why it goes beyond solving a problem (22:32) Why desire with a product is a stronger emotional reaction (25:45) Why it’s all about the transformation and tapping into the emotion of a product (30:49) How to think deeply about the emotion and the transformation (37:21) Why you need to create visual content for a service (as well as a product) (39:06) Why it’s powerful to sell a product using emotion (42:43) How to create a lead magnet for a product-based business (44:27) Why sales funnels can be shorter with product-based businesses (49:42) Why you might need to warm up a purchaser for a higher-priced product or service (51:17) Why partnerships are the same regardless of a service or a product-based business (52:22) Why you should build your own audience on your own land (54:35) Resources Nadia Newton Penelope Hope Finula Crowe New Day Originals Tracy Hooper Personal Stylist Buy my 2021 Social Media Diary & Planner bundles Buy my 2021 Social Media Diary & Planner Join my Build Your Online Audience programme Build Your Online Audience programme Other useful podcasts   [Bonus] Should you join my Build Your Online Audience Programme? (podcast) [Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) [386] The four types of content that will help you make more sales (podcast) [416] Money mindset issues that can slow your audience growth with Catherine Morgan (podcast) [421] Seven signs you're ready to start running Facebook Ads (podcast) [434] How to set your prices and why it's an audience issue with Sally Farrant (podcast)   Connect with me on Twitter, Instagram Facebook and LinkedIn