[398] What kind of content should you be creating during a global crisis?

Struggling to know what sort of content you should be creating during the current global crisis and worried about saying the wrong thing? Wondering how to create content about your business and keep selling during the Coronavirus pandemic? With things changing on a daily basis - it's hard to know what to say - let alone how to plan your content. In this podcast I share practical advice and guidance about how to navigate your way through the current global crisis and how to go about thinking about your content during this pandemic. I explain why you mustn’t be afraid to lean in and talk about the C-Word. Plus why you should definitely switch off the scheduler. I explain why you mustn’t assume that people aren’t buying and why you must keep selling - and how to do it without appearing insensitive or spammy. Plus how to position yourself so that people understand WHY you are selling to avoid those ‘neggy’ comments. I also tell you why adapting and selling now will put your business in a much stronger position for when the crisis is over. I'd love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About this episode (1:24) Why you should switch off your content scheduler (5:30) Why you must lean into the C-word and not avoid it (6:56) How to think about your content and what to create (8:20) Why you need to create content that solves an immediate problem (10:04) Why you shouldn’t be afraid to be selling and how to set out your position (11:28) How to sell without it looking insensitive (or look like you’re cashing in) (14:42) What people are still buying and why you mustn’t assume that no one is buying (16:16) Why you should explain that you are selling and why you need to be upfront (17:40) Why selling now will future proof your business and put you in a stronger position (18:59) Examples of clients that have moved their business online (20:09) How to create relevant timely offers that help people with their problems (22:38) Why you should be flexible about pricing and reward loyalty not slash prices (26:27) How to help people that don’t have the budget right now (28:34) Why you need to think about the problem your product solves not the product (30:01) How to use other peoples content and why it doesn’t have to be businessy (31:40) Resources Matt Haig Instagram Joe Wicks YouTube My Emergency Response Plan Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business  Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business Other podcast episodes [343] The three audiences you must build to create a successful online business (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [392] How to get more engagement on Instagram (podcast) [393] How to create engaging content when you only sell one product or service (podcast) [395] How to create addictive email copy with Rob & Kennedy (podcast) [Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club  Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Join my get your podcast live in 60 days course  #2021Sorted Buy your ticket  How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Instagram Engagement Playbook  Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn