[391] How to write better social media captions

Do you ever get stuck when you're writing social media captions or maybe you find the ones that you write just aren't engaging enough for your audience? Well, if any of that resonates with you, you're going to love this podcast episode because I talk about how to write more engaging social media captions. I explain why you need to write as you speak and how to figure out your unique brand voice. I share with you five tips for creating your own really engaging social media posts. And the three types of caption that you can create to get engagement from your audience - and you can use them on your social media posts straight away. Plus I explain how I create those tiny moments of drama in my social media posts. I share tons of examples of the captions that I create on my own platforms including my Instagram posts (and why it doesn’t take as much time as you’d think).   {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}   Podcast shownotes   About this podcast (5:27) Why you should write as you speak and how to figure out your brand voice (5:50) Why you need to work out your unique brand voice (10:50) Why keeping your captions as short as they can be will have the most impact (11:50) How to make sure people engage with you by having a call to action (CTA) on every caption (14:30) How to make sure you don’t lose your audience by taking them straight to the drama (16:50) Why you should keep your captions to just one story (19:15) How to layout your captions and make them easy for people to read (20:25) How to create a call to action caption and when to use it (21:17) How to create an explainer caption and how to use it with an image (24:22) How to create a story caption and why it should be compelling rather than lengthy (28:05) How to make your story post memorable and why it should create a single takeaway for your reader (30:39) How to increase your engagement by creating relatable tiny moments  (33:34) Resources Instagram @JanMurrayUK [343] The three audiences you must build to create a successful online business (podcast) [348] How to write social media posts that sell (podcast) [358] 13 Ideas for engaging social media posts for when you're all out of ideas (podcast) [374] How to create a year's worth of content in one morning (podcast) [379] How to grow your Instagram posts by 1K in 30 days (podcast) [381] How to use awareness days to create content for your business (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [387] How to create more content in less time with Amy Woods (podcast) [390] How to stop overthinking your content (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass)  Content Planning Masterclass Join the Media Diary Owners Club  Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Common concerns about joining my podcasting course (blog post) Join my get your podcast live in 60 days course  #2021Sorted Buy your ticket  How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn