54: Simplifying your product’s value proposition

You think you know how to pitch the end user value of a product before you even create it. Then you build a company and go through rigorous testing to zero in on the right messaging to entice customers to try your product. Then you put that message out into market. That’s when the real work begins. The consumer reaction may not be exactly what you has hoped. But rather than be married to your original messaging, it’s then time to continue to evolve that value prop until it resonates with a larger audience. This goal is to continue refining until it is simple, clear and unique. Rob uses the evolution of Mindright’s value prop over the last year since launch as a prime example. To follow the Mindright story from launch day to now, go back and check out these episodes with CEO Chris “Bernie” Bernard: EPISODE 4 https://youtu.be/7HVO7UtWOaY EPISODE 13 https://youtu.be/SboaBN_VmRc Also in this episode, Rob is joined by Amanda Greenberg, CEO of Balloon. She has built a product to make meetings more effective, which Rob has partnered with prior. Rob has some insights about how she could make Balloon’s value proposition clearer and more valuable.  Balloon Website: https://getballoon.com/ Amanda Greenberg IG: @amanda.k.greenberg Learn more about this episode.

Om Podcasten

Build With Rob is a show about building amazing companies while building an amazing life. Whether you’re a seasoned or aspiring entrepreneur, climbing the corporate ladder, or seeking to live an optimized, balanced life, Rob Dyrdek’s advice will help propel you toward your goals. Rob Dyrdek builds & invests in startups, takes them to multi-million dollar exits, and shares lessons along the way. His one-of-a-kind venture creation studio, Dyrdek Machine, is a company that builds companies by systematically fusing art, science and magic to manufacture amazing through a process called The Machine Method. In each episode, Rob provides mentorship to entrepreneurs looking to grow their companies and achieve the best version of themselves. With each guest laying out their visions for life and business and following up with questions for each, Rob gives actionable advice in his two greatest areas of mastery: building businesses and deep life optimization. On occasion, Rob sits down with his portfolio partners to discuss how the company was created, how the partnership took shape, and share valuable lessons they have learned along the way. It’s all about being the best version of yourself, doing the things that give you energy every day, minimizing those that take energy from you, and creating harmony to live an extraordinary life. Rob is here to help you achieve that dream. Listen to Build With Rob on Apple, Spotify, and most podcast platforms. To be a guest on the show and talk to Rob about your life and business visions, go to dyrdekmachine.com/guest and submit a video.