192: How to Use Paid Stock Photography to Completely Up Level Your Brand

Today we’re diving into a MUCH requested topic — the visual side of your marketing and business — a.k.a. the images and videos you use on your website and throughout your marketing. This is so important, right? We know that. We are visual creatures and that is true now more than ever. Gone are the days where you can have a website with no images or social media or any other part of your business without using images. The images and videos we use in our businesses express who we are as a brand, they might resonate with our buyers or they might not, and they are a vital part of content creation which we know drives sales.    This episode covers:  - Why your business needs stock photos  - WHAT a stock photo is (and where you might see them)  - How stock photos are different from customized brand photography  - What to look for when using stock photography (and what to avoid)  - My favorite stock photography company (Yes, I’ll just tell you exactly what I use so you can use it too.) - Where I recommend using stock photography versus photos customized to your brand (and what I do in my own business for this) - How to integrate stock photos and brand photos seamlessly into your marketing!    Thanks to our podcast sponsor, Haute Stock! Haute Stock is my favorite stock photo company, and I use their images ALL over my business. You can get 15% off your subscription with the referral code: ELIZABETH at checkout or by visiting this link: https://elizabethmccravy.com/hautestock     Links mentioned in this episode: Get the full show notes at http://elizabethmccravy.com/192  Haute Stock (and 15% off deal!): https://elizabethmccravy.com/hautestock  Shop website templates: https://elizabethmccravy.com/shop  Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/  Connect with Haute Stock on Instagram: https://www.instagram.com/hautestockco/ 

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Relatable, raw and tactical business trainings to keep you moving towards your big goals. I’m Elizabeth McCravy — a website designer and business strategist for female entrepreneurs. And, I’ve built a multiple six-figure web design business while in my early and mid 20s. I believe that how to build a thriving business shouldn’t be a secret. So, I’m here to pull back the curtain of all things successful business building. I'm a Christian business owner, a toddler boy mama (with baby #2 on the way), and I'm married to my high school sweetheart. I design and sell Showit website templates over at elizabethmccravy.com. I teach fellow brand and website designers how to build an in-demand business in my course and coaching program, Booked Out Designer. And, I've been a podcaster/content creator for years now. I also do real estate investing and my husband and I own 5 long-term rental properties! I believe in working smarter, building wealth through scalable income, and building your business around your LIFE... not your life around your business. On this podcast, you’ll find solo episodes that are tactical, actionable, and easy listening! And you’ll find expert guest interviews and lifestyle-related episodes too. Let’s build a business that feels amazing on the inside and also looks great from the outside. We’re talking online marketing, brand and website design, podcasting, faith, motherhood, productivity, systems, growing a team, business strategy, and so much more! It’s time for you to build a breakthrough brand!