Episode 525: Attention Hacking

In This Episode Should you increase your social media savviness to sell products? With digital acquisition reshaping financial services it's certainly something to think about for your organization's benefit. In this episode, host Brett King speaks with Dr. Robin Kiera, Founder and CEO, Digitalscouting about his book, Attention Hacking: The Power of Social Media Selling in Insurance and Finance. Listen as Dr. Kiera delves into the topic and shares industry examples, opportunities and his belief that you need to position yourself and your organization as influencers among your target market. The premise is simple, you need to be where your customer is. Read the entire transcript here. Podcast Content: Chapter 1: [00:00] Welcome and Introduction Brett King introduces the episode and welcomes Robin Kira, author of Attention Hacking, to discuss the role of social media in finance and insurance. Chapter 2: [05:30] The Decline of Bank Branches Brett and Robin explore how the shift to digital banking is reshaping the financial industry and the implications for branch-based models. Chapter 3: [15:45] Why Insurance Lags in Digital Adoption Robin highlights the challenges of digital transformation in insurance, including regulatory hurdles, product complexity, and consumer reluctance. Chapter 4: [28:20] Social Media's Role in Financial Services A discussion on how financial institutions struggle with social media, why some succeed, and the importance of cultural adaptation in the digital age. Chapter 5: [40:15] Strategies for Social Media Success Robin shares key insights and actionable tips from his book on how companies can effectively leverage social media to connect with customers. Chapter 6: [55:00] The Power of Short-Form Video The conversation shifts to the dominance of short-form video platforms like TikTok and best practices for creating impactful content. Chapter 7: [01:10:00] Ethical Considerations in Social Media Marketing Brett and Robin address the ethical dilemmas of aggressive marketing tactics, transparency, and the importance of playing the long game in building trust. Chapter 7: [01:25:30] Future of Corporate Responsibility The duo speculates on how social and environmental responsibility will become critical for businesses in a rapidly changing world. Chapter 8: [01:35:00] Closing Thoughts and Resources Brett wraps up the episode with information on Robin's book, Attention Hacking, and how listeners can connect with Robin for more insights. Related Content: * Ethical Futures and the Noosphere * Fintech -Earning Consumer's Attentions * Social Means Global * Hack to Better Security * Making Financial Engagement Social: Frank Eliason https://www.youtube.com/watch?v=1uGvauRU2s4